This might seem a bit random but stick with it !
1850's: Denim type material first worn by sailors as 'Boot cut' to protect their legs
1870's: The decade that the first pair of rivet reinforced denim trousers were created by Levi Strauss and Company, thus beginning the legendary brand.
1910's: Denim used to make workers trousers for long lasting durability
1930's: Saw denim jeans being worn by cowboys are starting the meteoric rise to popularity
1950's: Denim goes to Hollywood ! In films like "The Wild One" and "Rebel without a cause" starting the biker culture for jeans wearing
1960's: Denim now becoming seriously fashionable with the creation of Bell bottom trousers and Flares ( Ask your parents !! )
1970's: Even car interiors are now getting covered in Denim for the first time ! The Jeans Beetle being the one everyone remembers. Google it !
1980's: Boot cut jeans reappear and the legendary Levi's 501's make the first appearance in the cult TV advert.
Into the 2000's: A stretch fabric content appears in Denim making them even tighter and figure hugging.
2018: The big turning point in our world where even kitchens have started wearing the iconic denim look !
170 years it took our wonderful world of kitchens to finally latch on to this but we got there in the end !!
And we are starting yet another one this coming week !
Who says denim isn't fashionable anymore, certainly not us.
This is turning out to be the superstar of 2018
The big difference is that our denim doesn't "shrink to fit" ( Oblique reference )
Think "Levi's" ..... runs away giggling !
So, when do you want yours ??
Jules
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