The continuing story of going green:

Once, having completed our first recycled content kitchen and standing looking at it, feeling rather smug, we soon realised that whilst it was a success, we had then to follow it up and increase the range to offer more choice of style and colour.

So, off we went again !

Creating Eco2 gave us our second green kitchen and ticked the boxes we wanted to tick at that time, finding materials was getting a little easier but still hard work. We were rapidly realising why no-one else was doing this !

EcoSelect was much easier to bring on board being a stripped down version of Eco2 but still based one the same quality cabinet structure. This ticked a fresh set of boxes by successfully bringing down the cost to enable us to compete with lower cost, mass produced, and I have to say, lower quality kitchens than ours !!.
EcoSelect was deliberately produced to show that you can have a damn good quality eco friendly kitchen for not a lot of money.

EcoSelect is every bit the quality of the rest of our range but only differs in a reduced range of colours, a reduced range of sizes and no soft close fittings.

Eco Elite came next, well, ..... what can I say ........ it's a technical nightmare for us to make, very labour intensive and you really need to concentrate when laying out the timber to start with. But the results when you actually see it in the flesh are absolutely b****y gorgeous. 

We are so immensely proud of Eco Elite, not just because it's brilliant but because most people who see it, stand there drooling !! 

Including the respect we've had from "real dyed in the wool" furniture makers who have said they've nothing but admiration for our courage in trying it and our success in making it work!!

Value perception of Eco Elite is incredible as people who've had it never thought they could afford until we priced it up. To say they were pleasantly suprised is a gross understatement,